Legal
Last updated: December 17, 2025
We collect your name, email, fitness and development context, authentication data, and payment info to provide specialized AI coaches with real-time progress tracking, personalized weekly content, and always-available coaching. You can cancel anytime. EU and California users have extra privacy rights - see sections below.
- Your name and email address - Your age range, fitness and development context, onboarding responses (including coaching style preferences and commitment check-ins), and other preferences you share during signup - **Authentication and session data** - **Your action history, progress tracking data, and personalized content** - **Your conversations and chat history with your AI coaches** - **Feedback ratings and notes on your activities** - **Dashboard usage and interaction patterns** - **Push notification subscription data (device/browser tokens, opt-in status)** - Payment information (processed securely by our payment providers) Note: We use cookies and local storage for authentication and to temporarily store your answers during signup. These are essential for the service to function.
- Provide access to your personal coaching dashboard - Create your personalized weekly content tailored to your goals and context - Enable real-time coaching conversations through our chat interface - Track your progress and actions over time - Authenticate your access to the platform - Provide personalized guidance through your AI coaches in the dashboard chat - Process your subscription payments - Improve our service and develop new features - Send push notifications (if you opt in) for content updates, check-ins, and reminders - Train and improve our AI models (using anonymized or aggregated data) - Analyze usage patterns and service performance
Your Novo North dashboard provides: - Real-time progress tracking with visual progress indicators - Evidence-based action plans tailored to your specific goals - 24/7 access to your AI coaches through interactive chat - Optional push notifications to keep you on track - Simple logging for any positive step toward your goals - Complete goal management and progress history - Secure, private access to all your data We store all dashboard interactions, goals, progress data, and coaching conversations securely in our database to provide personalized experiences, maintain your progress history, and enable your coaches to remember your entire journey.
We use trusted third-party services to operate Novo North: - **Payment Processing** - Secure payment and subscription management - **Cloud Infrastructure** - Database hosting, web services, and content delivery - **Communication Services** - Email delivery and authentication - **Analytics** - Service improvement and usage insights - **AI Services** - Multiple leading AI providers for coaching, content generation, and research
When you interact with Coach Chris, answer dynamic onboarding questions, or receive personalized plans, we send your queries and relevant context to our AI providers through their APIs. Here's what you should know: - **What we send:** Your questions, goals, preferences, onboarding responses, commitment notes, and conversation history as needed for context - **Processing:** AI providers process this data to generate responses but typically don't store it long-term - **Data retention:** AI providers may retain API data temporarily for safety and debugging purposes - **Training:** Major AI providers generally don't train on API data by default, but policies vary We recommend reviewing the privacy policies of our AI providers for their specific data practices. We select partners with strong privacy commitments.
- Request a copy of your data - Update or correct your information - Delete your account and data - Cancel your subscription anytime - Manage your email preferences Email us at support@novonorth.com and we'll help with any of these requests.
To improve Novo North and develop better features, we may: - Analyze anonymized conversation patterns (including onboarding responses) to improve Coach Chris - Use aggregated data to identify common user needs and goals - Train or fine-tune AI models using anonymized interactions - Study engagement patterns to optimize plan delivery - Create case studies or examples (always anonymized) We take steps to protect your privacy during these activities, including removing personally identifiable information and aggregating data where possible.
We use analytics services to understand how you use our service and make improvements. This includes: - Page views and feature usage - Onboarding completion rates - Plan engagement metrics - Technical performance data This data helps us improve Coach Chris and create better plans for you. We don't sell this data to third parties.
We offer certain features through third-party platforms like ChatGPT Apps. When you use these integrations: **What we DON'T collect:** - No personal information (name, email, etc.) - No account creation required - No workout data saved to our systems **What is publicly available:** - Our exercise catalog (exercise names, video references, categories) is accessible through these integrations - Workout previews generated through third-party platforms are ephemeral and not stored **If you convert to a subscriber:** When you click through from a third-party platform to novonorth.com, we use standard attribution parameters (like UTM codes) to understand how you found us. This doesn't include any personal information from the third-party platform. **Third-party privacy:** Your use of third-party platforms (like ChatGPT) is subject to their own privacy policies. We don't receive or store any data about your conversations or interactions on those platforms.
We use industry-standard security measures to protect your data. Payment information is processed securely by our payment providers. All data is encrypted in transit and at rest.
**Active accounts:** We keep your data as long as you're subscribed. **After cancellation:** We may retain your data for a reasonable period in case you want to reactivate. **Payment records:** Kept as required for tax and legal compliance. **Analytics data:** Anonymized and aggregated data may be kept for service improvements. You can request deletion by emailing support@novonorth.com and we'll take care of it promptly.
If you're under 18, please have a parent or guardian review these terms with you and supervise your use of our service. We recommend parental involvement for all fitness and personal development programs for minors.
If you live in California, you have additional rights: - Know what personal information we collect and how we use it - Request deletion of your personal information - Opt-out of any "sale" of data - Non-discrimination for exercising your rights To exercise these rights, email support@novonorth.com with "California Privacy Rights" in the subject.
If you're in the European Union, you have additional rights: - **Access:** Get a copy of all your data - **Rectification:** Correct any inaccurate data - **Erasure:** Request deletion ("right to be forgotten") - **Portability:** Receive your data in a portable format - **Object:** Opt-out of certain data processing - **Restrict:** Limit how we use your data **Legal Basis:** We process your data based on our contract with you (to provide services) and legitimate interests (to improve our service). **Data Location:** Your data may be processed and stored in various locations globally. By using Novo North, you consent to this transfer. To exercise these rights, email support@novonorth.com with "GDPR Request" in the subject. We'll respond within 30 days as required by law.
If we make significant changes, we'll email you. For minor updates, we'll just update the date at the top.
Novo North is the data controller for your personal information. For any privacy-related questions or requests, contact us at support@novonorth.com.
Email us at support@novonorth.com